The second Hamleys store in China embraces its grand opening in the Sanpower International Plaza in Jiangsu's northern city of Xuzhou. The three-tier toy store contains more than 10,000 items in stock; 80 types of toys from over 50 brand suppliers and several children play zones.
The new Xuzhou Hamleys can cater for more than 50,000 customers every day. With a store area of 10,000 square meters, it has surpassed the previous record-keeper, the Lubyanka Store in Moscow, and has become the largest Hamleys store among all 114 in the world.
Founded in 1760, the first Hamleys store is located on London's Regent Street, and has a long history of 257 years. The toy retailer entered the Chinese market in 2015, and its first Chinese flagship store was launched at the Sanpower International Plaza in Nanjing's Xinjiekou (as part of the Nanjing International Finance Center).
The Xuzhou store also features plenty of recreational facilities, such as a spiral slide, ocean ball pool, water world and a merry-go-round. The Nerf Zone in Nanjing is not to be missed and is, of course, replicated at the new Hamleys. It is a place to fulfill the dreams of all little boys and girls.
For more than 250 years, Hamleys has firmly held its belief that toys always bring more happiness to families and children around the world.