The Man Chasing ¥10 Billion Worth of E-Bike Helmets

China’s e-bike riders are now required to wear helmets by law, a development that has had the knock-on effect of opening up the kind of opportunity not seen in China in perhaps 3 decades. For many, it’s the stuff that dreams are made of.  On 1 June, the national law mandating the wearing of helmets … Continue reading The Man Chasing ¥10 Billion Worth of E-Bike Helmets