Having made a spectacular impact in 2016 on five major Chinese cities and received accolades from media and fans, Budweiser STORM announced its 2017 return to key markets plus expansionary plans into new cities within China [including Nanjing].
This marks a milestone for the development of the Asian electronic music industry, and for A2LiVE, the pioneering company that is leading the charge. Historically, the electronic dance music scene in China has drawn heavily from Western influences. With increasing numbers of international festivals taking aim at the enormous consumer market in China, the genre is getting more influences from outside its borders.
When China-born titan STORM goes abroad for the first time, pushing its blend of international electronic music stars outside its home country, China will finally become more cemented in the worldview as a real pillar of the electronic music community.
A2LiVE is also proud to unveil its latest project in the world of electronic dance music – Storm Records! This new record label has been formed in proud partnership with Spinnin’ Records. A2LiVE will collaborate with the iconic Amsterdam-based Spinnin’ imprint in order to truly blend East and West – fusing together their vast networks of talented music producers around the world. This will generate interesting new artistic collaborations and a stream of releases that merits the backing of such highly respected industry leaders.
Elaine Liu, Connections Director of AB-InBev APAC North, has deemed the past three years partnership with A2LiVe as a huge success. “Electronic dance music always inspires and encourages people to unleash themselves, which coincides with the spirit that Budweiser holds dear. It’s great to witness the rapid popularization of electronic music within the Chinese youth; more and more young people have started to unleash their true selves via the power of this musical genre and lifestyle. In 2017, together with A2LiVE, we will bring all Budweiser STORM Festivals to a whole new level of production, music programming, and surprises. Meanwhile, there are plans for a series of branded and themed events surrounding Budweiser STORM Festivals to bring these phenomenal experiences to even more consumers.”
On the heels of Budweiser STORM Festival in Shanghai, International Music Summit (IMS) Asia Pacific, is the three-day inspirational and educational dance music conference platform, where professionals in the international electronic music industry participate in a series of talks, interactive workshops and intimate networking opportunities.
SOURCE: A2LiVE Press Release
