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Suning – biting off more than they can chew?

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Suning is the pride of Nanjing’s home grown success stories. The home appliance chain is the largest in China and after a recent bout of openings brought its store tally to 1,380 nationwide.

With their domination of the domestic market virtually complete, Suning on Sunday in Nanjing announced ambitious plans to enter more foreign markets. To date, the company’s expansion away from the mainland has been limited to 32 stores in Hong Kong and Japan. Also on the agenda are plans to increase online sales. The first quarter of 2011 saw Suning reel in

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