This publication is proud to announce its magazine is now part of a major international airline’s in-flight entertainment, putting our flagship offering at the fingertips of millions of extra potential readers each month, as they fly to every single corner of the globe.
As of 27 March, The Nanjinger magazine became available on the China Airlines digital media package which can be accessed by all ticket-holding passengers worldwide. Read on to learn how it all works.
The background to this story, however, is the two realities which have recently hit home for the airline industry.
- With COVID, physical magazines on planes are a touchpoint and therefore, largely a no go.
- With the global fight to lower emissions, taking physical magazines off planes saves a ton of weight, literally.
Like the entire industry, China Airlines was hit hard by COVID. Before that, according to the airline itself, it carried 15.628 million passengers in 2019.
At time of writing, the airline’s services have been restored to a large extent, with daily flights now between Taipei and Amsterdam, Auckland, Bangkok, Beijing, Brisbane, Frankfurt, Hanoi, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, London, Los Angeles, Manila, Melbourne, Ontario, Penang, Phnom Penh, San Francisco, Seoul, Shanghai, Singapore, Sydney, Tokyo and Vancouver, plus many more smaller destinations.
Behind all this lies the technology to make it possible. Introducing France-based Adaptive, specialised in the distribution of digital press and other media content through a cloud-based, entertainment content distribution platform, which can be seamlessly integrated into an airline’s web and/or mobile booking apps.
As to how all this came to be, back in May of last year, Adaptive contacted The Nanjinger to say it had been selected to be part of their digital offering. Early in March of this year, we received notice that China Airlines had selected The Nanjinger to join its in-flight entertainment package. The Nanjinger receives no payment for its inclusion therein.
Adaptive’s digital press service for China Airlines has been named “Dynasty Sky Reading” and with it passengers may use the airline’s app to access newspapers and magazines, in addition to all the other usual airline goodies, such as flight status and check in.
Other outlets utilising the digital media offering from Adaptive include Singapore Airlines, Air France, SAS, ANA and Heathrow Airport, among others.
The news of The Nanjing’s debut on an international airline comes as a major milestone along the journey of this 12-year-old humble publication. After all, people on planes all over the world are at this moment reading about our fair city in The Nanjinger!
