The roads of Nanjing are set to be graced with the presence of an auto brand that has hitherto been unrepresented in the Chinese market. Spanish car manufacturer SEAT is set to open a dealership here following strong presence at the 2012 Beijing Motor Show and a determination to make up for poor sales in Europe.
A subsidiary of the Volkswagen group, which is currently represented in China by brands such as Lamborghini, Volkswagen, Skoda and Audi, Seat is seeking to tap into a market where the sale of sporty vehicles with high functionality is enjoying a recent boom. The Spanish automaker was happy with the public reaction it received at the 2012 Beijing Motor Show where it unveiled its concept vehicle, the Ibiza Cupra, the first of a new generation for the prominently sporty brand, which has been experiencing sluggish sales in the European market.
Chairman of Seat, James Muir, was clearly unconcerned with the brand
